My good friend and business associate, Merrill Clark of Crestview Marketing, has just published a great new book to help small businesses market themselves on the Internet. How Your Small Local Business Can Get More Customers on the Internet is chock full of great information and advice about electronic marketing for small businesses. I followed…
Category Archives: Advertising
Monthly Reading for December: Guerrilla Marketing 4th Ed.
Marketing for Small Businesses December is a great time to finalize your marketing plan for the coming new year. If you need to re-think your marketing strategy, then Jay Conrad Levinson may be able to help. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness has been a favorite…
Trademark, Trade Name; What’s the Difference?
The most valuable asset of many companies is its brand. Would Coca-Cola sell as well if they suddenly started calling it sugary-caramel-colored-tonic-beverage? Probably not. The legal term for a product brand is its trademark. The terms trademark and trade name are often used interchangeably, but they are actually quite different in their legal meaning. A…